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10 Brands with Great Customer Rewards Programs

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Brands are increasingly using loyalty programs to collect data on customer behavior in exchange for VIP access, exclusive discounts and bonus freebies. From grocery rewards programs to amusement park loyalty perks, we give you the lowdown on 10 brands with the best return-customer benefits.

Starbucks Rewards

Starbucks uses video to explain to customers changes in their loyalty program, what they've done with existing points, and how their new program works. Starbucks Rewards members also get stars when they refer their friends to join the loyalty program.

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Dick's Sporting Goods SportsCard

Dick's Sporting Goods enrolls customers in its SportsCard program, which offers three percent back in rewards, free shipping on thousands of items, and exclusive coupons and events for members.

CC BY 2.0/Jeepers Media/Flickr

TJ Maxx Rewards

TJ Maxx sent an email to existing customers inviting them to join its loyalty program, TJX Rewards Access, before it was open to the public. The TJX Rewards Access Card offers a sweepstakes entry with every shopping trip, invitations to private parties and opportunities for free giveaways.

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CVS ExtraCare Rewards Card

The CVS ExtraCare Rewards Card gives customers two percent back on every purchase, which is issued about every three months. This loyalty program also offers special sales and promotions.

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Target REDcard

The Target REDcard is a debit card connected to your checking aCC0unt and get five percent off online and in-store purchases automatically. All online purchases with the Target REDcard receive free shipping.

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Kroger Plus Shoppers Card

The Krogers rewards program awards points on grocery purchases that shoppers can redeem at the chain's gas pumps. Many regional grocery chains offer a similar loyalty and rewards program.

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Ulta Beauty Rewards

The Ulta Beauty Rewards program gives customers one point per dollar spent. It also offers special invitations to exclusive member events.

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Office Depot Rewards

Every purchase in the Office Depot Office Max Rewards program earns points redeemable for store credit. Turning in old ink cartridges increases your benefits.

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Six Flags

Six Flags' membership rewards program gives visitors points for making purchases and checking in at different rides. The points add up to perks like dinner with the park's executives at the next visit or free cotton candy. It's available only to current subscription members of the chain of theme parks.

CC BY 2.0/milst1/Flickr

Meijer mPerks

Meijer's customer rewards program caters to each shopper's individual needs with personalized rewards on groceries, apparel, arts and crafts and beauty products. In addition to accessing mPerks, the Meijer app also lets you fill prescriptions and load coupons on your mobile device.

CC0 BY 1.0/Dan Keck/Flickr

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